Just do you.
I could totally get behind that mantra.
Truly, I’d love to.
If the context were to be completely different.
Ah.
Diet Coke.
With their newest commercial, they’ve accomplished the impossible.
Defiantly boasting of the coolness of doing whatever the hell you want, with an alarming tone reeking of utter desperation…
Let’s just say they’ve stooped to a new low.
You want to run a marathon?
Why would you want to do that?
It sounds super hard.
Just have a Diet Coke!
Yeah, we know it’s bad for your health.
But who cares?
Might as well die happy while all your organs start mutating and eating you alive from the inside out!
Way to go, Coca-Cola.
You’re empowering people to be the utmost mediocre versions of themselves.
I’m impressed.
You’re all but admitting your product is total crap, while encouraging people to aim low.
What a spectacular way to rebrand.
It’s the quintessential opposite of Nike’s Just Do It slogan.
But I get it.
Sales are plummeting as people become more health conscious, and you guys need to convince your target audience that your product is still relevant and cool.
So now you’re trying hard to appeal to millennials.
Just do you.
You only live once.
So why not develop a fine new addiction?
Coca-Cola or cocaine?
Either kind of coke will probably do.
After all, why the hell not?
YOLO, right?
Ooooh!
Look at all the pretty new colorful cans!
They’re so…tall!
And so slender!
And still every bit as bad for you!
But who cares!
YOLO!
Yeah, I know.
Serves me right for watching five minutes of Hulu after last week’s trashing.
But still.
Because I can!
Clever catchphrase, paired up with idiotic rationale.
Diet Coke makes you feel good!
Just like drugs!
Oh, you love meth?
It makes you feel great?
That’s awesome!
You keep right on doing you!
Everyone and everything else be damned.
Did you know Coke is great for shining pennies and removing rust from toilets?
And also for removing skunk odors…?
Which begs the question:
How could it not be good for your insides?
Sure, it can cause breakouts.
And mood swings.
And metabolic disorders.
But what’s not to love?
Why run a super hard marathon when you can just drink a Diet Croak?
Uh, I mean, Coke.
At least completing a marathon is something one can look back on with some degree of pride.
So what are you proud of?
Oh, I just had a Diet Coke.
Because I can.
I’m a badass, defiant rebel like that.
Uh huh.
That’s right.
Because. I. Can.
I don’t know about you, but I think I’d rather live in a yurt.
I hate to say it, but desperation is not an attractive look for you, Diet Coke.
~Happy Friday, friends! For the record, if you’re a fan of Diet Coke, I’m not judging you in the least. I merely found this style of “marketing” to be too humorous to not poke fun at. Have a fantastic weekend!~
When the first part of your name starts with “die”, incognito may be the way to go…
comically quirky 
I am well aware that Coke can best clean up your toilets and leave them sparkling white. This is enough to make my children understand what it can do to their insides. Its strange that this company still gets away with it.
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Isn’t that terrible? Yuck! 😝
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Perfect takedown of Coke…specifically Diet Coke. It’s like they threw up their collective hands and said…what the hell, let’s just have someone tell everyone to drink it. Genius. How much did they pay for that marketing?!
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Diet Coke, the official sponsor of non-yurt dwelling, non-marathon runners everywhere! 😂
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I can hear your voice as I read your words…I’m still giggling and so glad I gave up drinking soda years ago!
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I gave up soda years ago. I’m sure their sales are plummeting with people becoming more health conscious and I’ve heard diet is even worse for you than regular. I remember drinking Kool-Aid as a kid, but when my husband told me that’s what they used to clean the grills in Navy, I decided that could not be good for you insides! And while my kids have tasted it, we did not provide it in the house (that’s not to say my 16 and 17 year old son’s don’t make questionable drink choices…energy drinks…sodas).
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Oh, I drank Kool-Aid and ate boatloads of those ice pops filled with artificial goodness when I was a kid. I’m surprised I didn’t turn a radioactive shade of blue along the way. 😂
Things like that were practically considered childhood essentials! But do I want my kids ingesting that crap now? No way! Like you’ve said, though, kids are inclined to make questionable food/drink/health choices in spite of our best efforts. 😑
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Hmmm… Diet Coke, yurt, or marathon… I’m gonna pick the yurt, I think. You’re right, this commercial is not exactly sending a winning message. 🙂
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I’ve seen some images of incredible modern yurts, so it truly does seem to be a promising prospect. Even more so if it means never having to watch another ridiculous commercial like this one ever again. 😁
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Haha they tried to flip it on people. lol this is sad and funny at the same time. It goes along with “shaming.” Don’t let people shame you into NOT having something that’s not good for you – geez louise!
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Right? Drink this crap, even if it’s bad for you! Because you can! 😑😂
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I meant to tell you that you inspired me to use a couple coke commercials for a critical media literacy talk I was asked to give. They have a great “diversity” commercial that looks all warm and fuzzy and progressive, until you watch it a few times and realize who’s left out.
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Coca-Cola committing more faux pas? I’m shocked! On one hand, I want to say it’s great that they attempt to be inclusive. On the other hand, leaving out specific demographics doesn’t particularly fit the definition of inclusivity…
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Exactly! #shenanigans
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😀
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This is why I’m a proud Pepsi man!
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Haha! Truth be told, I’ve never heard anyone say they use Pepsi on corroded car batteries. It’s always, always Coke. So surely Pepsi must be better for one’s health! 😂
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Such a great post! So much truth in it… and done with your wonderful humour. 😃😃 Have a super weekend!!
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Thank you! Hope your weekend was terrific. Happy Monday! 😊
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My kinda post!! Another commercial that suggests consumers do what they want to. I hope many children watch this commercial so when they avoid doing their homework and house chores they can express to their teachers and parents, the choice was simple…drinking a diet coke won out!
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“Why did you choose playing video games over studying for your science test, Timmy?”
“Because I can!”
Oh, right. Duh!
Way to “Just Do You”, little guy! Show the world that you’re the one in control! Or would that be controlled? Hmm…
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Wow! You hit the nail on the head or is the head on the nail (I never get this one right – just clumsy I guess). There is so much truth here, presented in a very smart and quirky, yet sophisticated presentation. Awesome! Thank you!!
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Haha! Just don’t use your head to whack any nails! After repeating it both ways, I’ve decided that they both make sense. More or less. 😆
Thank you so much for your comment! Quirky does tend to be a strong point of mine. I’m glad you enjoyed. Have a great weekend! 😁
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Loved the post Angelica. I’ll never look at another Diet Coke can the same way again. I’m so glad I gave that up years ago. It’s amazing what advertising companies will do to try and sell their products huh?
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It’s insane! I’d call it clever marketing, but this one’s just plain awful. Aim low, people! Drink Diet Coke! Because you can! 😂😂😂
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Too funny!
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😁
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What a terrible advert. Urgh. Not only for the obvious health dangers of such a shite product but the “Just do you” tagline. Does this include for paedophiles, rapists, murders, armed robbers? Wow, just keep on keeping on guys.
On another matter, following on from previous correspondence, have you seen there is a Friends reunion film due?!
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When you look at it from that perspective, it’s even more appalling. Just do you… Even if it’s heavily frowned upon by society for moral reasons? Even if it’s downright illegal? Hmmm. When people talk about being true to oneself, I don’t imagine this is what anyone has in mind, but everything is relative, isn’t it? Anything can be rationalized in the mind of the disillusioned. 😕
Now, on a brighter note…
A Friends reunion?!? Can it be? Please tell me it’s true! I’ve been thinking about it nonstop since our discussion of Ross and the Girl Scout cookie mayhem…😂😁☺
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I hope this is not a hoax!
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Noooooo!!! 😦
https://www.snopes.com/friends-movie-trailer-real/
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So sorry! I was duped. I did wonder why I had heard nothing prior to seeing that 😦
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You never know. It could still happen! 😉
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God I love this post! Thank you. 🙂 It’s so important to bring humor into the crazy ads that are out there, and to raise awareness at the same time. That is super cool. Thanks for the smile. Have a great weekend! Hope your kids and dog are doing great. Debbie
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It figures on the rare occasion I happen to turn on the TV, this incredulous ad came on like three times in 20 minutes! And each time I watched it, the more insanely absurd it seemed to me. 😜 Hope your weekend was terrific, and that your Monday is full of brightness. ☀️
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It’s the **size** – I mean it looks like a metal version of a liter bottle and how many ‘servings’ is in that? Even bigger than a canned Bud Light – you know making it “lite” back in the day was marketed to attract the ‘dainty’ female population, but at least it’s not a supersized canned version of the original product! (half the calories so can drink double the amount???)
Not only all the above you wrote about DIEt Coke is sickeningly true, but the fact of that marketing playing into American’s basic problem with portion control…geesh.
Thanks for letting me join you in the rant!
🙂
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Haha! Obviously, if something claims to be “diet” or “lite”, it must be better for your health! Or not. Really, really not… 😜
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Never drank it – didn’t let my kids drink it. As an aside, a nurse told me it’s great for unclogging stomach feeding tubes, and I can vouch for that when my hubby had one. I’ve also seen on youtube that it’s great for cleaning your toilet 🙂 –
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Come to think of it, I have a vivid recollection of watching my husband poor Coca-Cola into a corroded car battery years ago… So yeah, it’s probably not such a great idea for human consumption. 😛
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When there is coke in my house from gatherings, I clean my toilet with it too 😀
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Waste not, want not 🙂
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Indeed 😁
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I’m going to have to keep that in mind the next time I find leftover Coke laying around the house… 😆
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Laughed at and loved this. And so agree with your words. I don’t touch the stuff though apparently I’ve heard it’s great for cleaning the insides of washing machines 😏
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Oooh, now there’s something fun to try when I’m bored! I can clean all the toilets AND the washing machine. 😁
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Hahahaha Go for it 😀
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Maybe I’ll offer to start with my neighbor’s washing machine. You know, just to be sure it actually works… 😜
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Why not? I’m sure she’d get a buzz out of that 🤣
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Oh, for sure! Especially once the Coke starts fizzing and erupts out of the washer like a volcano. 😂
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Spewing forth sugar and all revolting lava .. 😂
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oh my word! I agree that I don’t want all those chemicals, either. You have to read closely too, because they sneak it in all kinds of things. That last part… ‘die’ t going incognito…very good! haha
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I’m not a big fan of all that chemically goodness myself. I actually like water. I know, I’m a weirdo. 😆
I had once heard a funny saying that “diet” was just die…with a t. 😂
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This made me laugh so hard!
Now my dogs think I’m crazy. Well thats the look Im getting anyway. You are hilarious. Great post.
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Aww, thanks! Don’t feel bad; my doggie has long since figured out I’m a wee bit crazy, and he’s only been with us a few months. 😆
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Alright🤣😂
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Laughing….
Actually frowning
I haven’t had a soda in years.
I’ll keep the rust in my system.
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Don’t worry; a little rust is highly preferable to mutating organs. 😂
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